Episode 13

013: Attracting Clients

This week we're talking about why it's better to attract clients than go out and approach them yourself. We think it's the best way to get a professional working relationship off on the right foot and we'll explain why. Attracting clients is a 'long play' involving positioning yourself as an expert in your niche by doing content marketing and being picky about what work you take on. It takes time to build your reputation in this way, but we think it’s worth it. We’re both in different stages with our client work, so listen in to hear about our experience with client work, and what we’re doing to attract the type of projects we really want to work on.

"I'm quite careful with the type of projects I take on because I'm aware that whatever work I put out will attract more of that type of work."

Femke


Show links

seanwes podcast episode 146: Attracting Clients and Positioning the Conversation Around Value

Design Life episode 11: Positioning yourself as a designer

Brent Galloway’s blog

Hollie Arnett

Charli’s 2015 Music infographic    

 

People with great case studies:

Sarah Dayan

Brent Galloway

Kyle Adams

Efdot Studio  

Fem’s old portfolio

How do I find new clients? – The Apartment  


Show credits

Our site: designlife.fm Our Twitter: @DesignLifeFM   Design Life on iTunes Our theme tune was created by the talented Camiel van Schoonhoven