Episode E004

004: Should you have a personal brand?

In this episode we’re talking about the importance of having a personal brand, and how it’s more than just a logo; it’s the essence of everything you do. We chat about how we approached naming and designing our own brands (and the struggle of being your own client) and how building up a personal brand early on when you’re still learning design will give you a head start and help your chances with full time jobs as well as freelance. We’ll give you some names of people with personal brands we love, along with our advice for developing your own.

"It’s more than just a logo or a visual aesthetic, it’s definitely what you stand for as well."


Show links

Charli’s portfolio 

Charli’s YouTube channel 

Femke’s old portfolio 

The Apartment 

The Designers Foundry (a brilliant font site) 


Personal brands we admire:

Casey Neistat 

Terence Tang’s studio, TinLun 

Brent Galloway 

Sarah Dayan 

Jessica Hische

Eric Friedensohn’s studio, Efdot 



Show credits

Our site: Designlife.fm

Our Twitter: @designlifeFM


Our theme tune was created by the talented Camiel van Schoonhoven