In this episode of Design Life we celebrate the launch of Charli’s first font! Grayscale, a handmade sans-serif font was launched in May. Having worked on the creation of this digital product for a couple of years now, we dive deep into the nuts and bolts of how the font came to be and how to successfully launch a digital product.
Launching your first digital project involves a steep learning curve. Take your time. There will be roadblocks along the way that you will need to overcome. Follow along with a course to help guide you through the process.
The devil is in the detail with a project like this. All of the effort that goes into creating the font goes into the product before it is launched. This is a time consuming process but it pays off when your digital product is out in the world for people to purchase.
Having always wanted to make a font and being an avid collector, Charli chose a handmade sans-serif for her first font. Wondering about spacing? The letter H and the letter O can be used as guides for letters with straight lines and curves. You also judge using your own eye for the correct spacing.
Set aside time to plan your launch. Do you want to offer an extra, like a vector pack, or a special discount or upgrade? Price your digital product accordingly. Research what has worked for others who have launched a similar digital product in the past.
2.00 – The idea
5.54 – The iteration process
11.30 – The product launch
16.50 – The next product
