Pick a focus and go deep. Put effort into targeting specific jobs, rather than casting the net wide. Start off with jobs and companies that you have a genuine interest in. Spend the same amount of time on 10 tailored applications, as 30 wide reaching ones.

Call out how your skills fit together. For example, state why your background in coding makes you a better web designer. The hiring manager will be able to put this together but make it really easy for them.

Make the first project in your portfolio the most relevant for the job you are applying for. If you are applying for a company that has a platform for building websites, the first project in your application should be an example of when you used the platform to build a website.

Think about the industry you want to work in. If you are really interested in Fintech or Healthtech, tailor your portfolio to that industry as a whole. Talk about your design process in the context of the industry you’re applying for.

Putting time and effort into your portfolio is about increasing your chances of being moved onto the next round. It doesn’t guarantee you the job at the end of the day, you still have to go through the interview process. By taking this time to improve your portfolio and make it stand out, you’re giving yourself the best chance.

05.00 – Let’s talk portfolios

12.10 – Make your first project stand out

13.43 – Tailor your application

17.00 – Create custom landing pages

23.50 – Don’t cast your net too wide

‍