Episode 13

013: Attracting Clients

This week we're talking about why it's better to attract clients than go out and approach them yourself. We think it's the best way to get a professional working relationship off on the right foot and we'll explain why. Attracting clients is a 'long play' involving positioning yourself as an expert in your niche by doing content marketing and being picky about what work you take on. It takes time to build your reputation in this way, but we think it’s worth it. We’re both in different stages with our client work, so listen in to hear about our experience with client work, and what we’re doing to attract the type of projects we really want to work on.

“I'm quite careful with the type of projects I take on because I'm aware that whatever work I put out will attract more of that type of work.”

— Femke

Show links

Show credits

Follow us on Twitter – @DesignLifeFM

Subscribe to Design Life on Apple Podcasts

Our theme tune was created by Camiel van Schoonhoven