Niche content is more likely to attract an engaged audience than something that has mass appeal. You want people to care, you want to get to know your audience, you want to attract the right type of clients, and niching down is a perfect way to do this.
Having a niche helps you grow not only your audience, but your skills too. You’ll be focussing on improving in that area and becoming known for your chosen ‘thing’
Try a broad range of options before you pick a niche to focus on. You don’t want to define yourself in a box you don’t like. Your niche can get as granular as you like. Keep refining until you’re attracting exactly the right audience members or clients for you.
Your niche is your public face. Just because you market your strength it doesn’t mean you can’t still do other things on the side, so don’t be afraid of committing.