Episode 048

048: Repositioning your online presence

Repositioning your niche or your content isn’t necessarily about what you’re doing, but how you’re doing it. You may find yourself going down a path that’s not quite right for you, or perhaps your goal changes and you need to reposition to reflect that. In this episode we talk in detail about some changes we’re making to the content we put out online and why we feel this change is necessary.

“Repositioning is about testing things out; looking at your output and seeing how it fits with your goal”

— Charli

Key takeaways

When you create content regularly, it can be easy to find yourself being influenced by the content others make and feel you should be doing that too. You may end up on a path that wasn’t what you intended, so it’s good to stop and evaluate where you’re heading and course-correct if need be.

When you reposition your content you may find that some of your audience drops off, but that’s okay. Remember a small engaged audience is better than a large unengaged one.

Repositioning is all about testing; trying out new things to see if they will help you on your path towards your goal. Don’t be afraid to try new things and see how they work for you.

 

Show timestamps

00:00 – Intro & catch up

04:10 – What is repositioning?

06:15 – Femke’s repositioning

14:00 – Testing

17:40 – Charli’s repositioning

27:20 – What if it doesn’t work out?

28:05 – Our listeners repositioning

33:10 – Following others down a path

35:40 – A journey

Show links

Show credits

Follow us on Twitter – @DesignLifeFM

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Our theme tune was created by Camiel van Schoonhoven