The way you brand yourself will affect the perception people will have of you. Some people feel that branding yourself as a studio can encourage people to take you more seriously.
Branding yourself as a studio with a SEO-friendly name is a great way to target a specific niche.
Generally, studios attract bigger clients and more complex projects, so if you’re a studio of one, be sure your website makes it clear what kinds of projects you take on.
Marketing yourself as an individual, especially when you’re starting out, is great for building your reputation as a creative.
There are still opportunities to do work for big companies as an individual. Once you make a name for yourself and identify your specific skill set, you’ll be approached for projects because a company wants to work with you in particular.