Episode 077

077: The future of the design industry

Design software is becoming more and more accessible, with some tools offering automatic layouts and quick logos. As designers should we worry about this future? In this episode we discuss the commodification of design and give thoughts on the future of our industry and what we can do to make sure we're providing value.

“There's two ways we can react to this future. We can either be scared of it and back away, or we can embrace it!”

— Femke

Key takeaways

DIY design tools can make design more accessible for small businesses. It gives them a place to start, and they can hire a professional later to dig deeper and provide more customised, quality design.

Professional designers dig deeper than the surface level of what something looks like. They can create a brand that represents your values and portrays the right message vs simply looking nice, and there will always be value in that design thinking.

Computers approach problem solving in a formulaic way. Design can be more subjective. Right now computers can’t compete on the imagination level, but we should be aware that this could change in the future!

DIY design software means that designers can focus on the bigger problems. Instead of being hired to create a simple blog graphic, a client can do this themselves, which opens up budget to hire a designer for more interesting tasks like user experience design.

The way forward for designers is to focus more on problem solving than on making things look nice. Anyone can make something that looks nice at first glance these days, but there is more art and skill involved in creative problem solving.

Show timestamps

00:40 – Intro & catch up

09:00 – Do we think every needs to hire a professional designer?

18:00 – Design needs growing with your business

19:20 – Simple design takes skill

21:20 – Computers and creative problem solving

24:40 – What DIY design software means for professional designers

28:30 – Are our listeners worried about design automation replacing our jobs?

37:50 – Last thoughts and advice

Show links

Show credits

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Our theme tune was created by Camiel van Schoonhoven