1 | It’s always a good idea to think about what impression you’ll give off with the content you post. As a rule, don’t post anything you’d be embarrassed about your workmates, friends or family seeing!
2 | Opening up and being vulnerable online can be great for building deep personal connections with your followers. Of course not everything needs to be said online, and you should be selective with what you say. But don’t be afraid to share parts of yourself and your life along with your work.
3 | If your balance of personal and professional swings too far to the professional side it can make for a boring account to follow. It could feel impersonal and be harder for your audience to get to know you and feel connected to you.
4 | If you build a good reputation based on yourself, your process and your work ethic it can follow you throughout your career no matter what work you’re doing.