It’s important to set a goal and expectations for your side project when you start it. Ask yourself: what is your bar for success? Is it money? Learning a new skill? Deciding on one doesn’t mean you can’t have both but knowing where your focus lies will help you determine the projects success.
No one feels like they’re being oversold or pitched too hard when it’s wrapped in beautiful design. It’s worth putting the effort in to beautiful, useful landing pages with well-written sales copy.
One of the most important things you can do to sell a product is build an audience. Put the focus on that at the start and nurture it.
The best way to build an audience? Give away knowledge for free. Link your content with your product by talking about the process that went in to creating it and share the things you learned along the way.
If you offer different packages of your product at different price points, you’re likely to double your revenue compared to if you just sold the product on its own.